Fairfax Saddles Branding
me&em design have once again been working with UK saddle manufacturer Fairfax Ltd to produce branding in preparation for the launch of their premium saddle brand Fairfax Saddles.
Handmade in Wallsall by highly skilled Master Saddlers using selected Italian calf skins and top grade English butt leather, Fairfax saddles are designed with the professional in mind, as such me&em were mindful that the branding should convey the quality and elegance of the product and also showcase the beautiful lifestyle photography featuring one of the UK's leading dressage riders Daniel Timson and his stallion Donner Romeo.
Initially me&em design have designed a series of roller banners and flyers for use at the product launch event which featured a showcase by Daniel illustrating the saddle in action. The roller banners were so well recieved that suppliers and business owners attending the event requested that a range be produced for marketing purposes.
In addition we have also been working to produce further marketing material including the guarantee card to be attached to the products and a promotional dvd (featuring a title sequence created by me&em) with frontend web design and a selection of print based and magazine advertising to follow.
